Prepared for Sabra ✦
The Vineyard Issue ✦no. 001 ✦She & HER × CHANI ✦Aug 9–16, 2026 ✦Martha's Vineyard ✦Two queer-founded brands, one island ✦ The Vineyard Issue ✦no. 001 ✦She & HER × CHANI ✦Aug 9–16, 2026 ✦Martha's Vineyard ✦Two queer-founded brands, one island ✦
🌙 Aug 10 · —
hi ✦
✦
no. 001 — filed under: obviously
The Vineyard Issue · A She & HER × CHANI proposal

She & HER with CHANI

*yes, that CHANI. that's the point.

A week on Martha's Vineyard, in intentional company.

She & HER is sapphic dating, redefined — a safety-engineered space for genuine connection, built for women who love women. The whole point: help you find your human, whoever she is. Intention over extraction, safety by design, deeper than a swipe. This August we're bringing that ethos to Martha's Vineyard for a full week: a headline presence at an invitation-only wellness gathering, plus a series of intimate She & HER activations across the island. Below: the flagship morning, the week around it, and two ways in for CHANI.

You read my chart in London. Consider this me reading the room.

In this issue
  1. I.The flagship — ReplenishHER
  2. II.The week — Aug 9–16
  3. III.Why CHANI, why here
  4. IV.The partnership forecast
  5. V.How CHANI shows up
  6. VI.Two ways in
She & HER 'The Powder Room' poolside setup — gift-bag table concept
The poolside setup · The Powder Room — concept ✦
The room we set

A poolside table on the Vineyard — and CHANI, right there in the gift bags.

// concept render · The Powder Room essentials
poolside, obviously ✦
★ Headline app partner ★ Vineyard ’26
The flagship · Invitation only

ReplenishHER

A poolside wellness gathering · presented by Tené Nicole's Support Your Girlfriends × SurviveHER

Date & time
Monday, August 10, 2026
8:00–11:00 AM
Location
Private residence
Oak Bluffs, Martha's Vineyard
Alongside
HerKind · Pfizer
Lilly · Merck

An intimate morning built around women's health, restoration, and real connection — meaningful conversation, movement, light bites, premium gift bags, and resources that celebrate sisterhood and joy.

She & HER · Headline app partner
island cat ✦
01
The full week · A residency, not a drop-in

August 9–16 on the island

ReplenishHER anchors a week-long She & HER residency — small, intentional pop-ups across Martha's Vineyard, run out of our She & HER House. One morning is a moment; the week is a presence.

// A picture of the week — the exact shape flexes with your tier. Tap a day.

// the week > the event
Aug 10 · Monday
ReplenishHER — the flagship morning. She & HER as headline app partner; the CHANI moment lives here.
*
same energy ✦
02
The alignment

Why CHANI, why here

Same audience, same values

CHANI set the standard for a values-first, women-and-queer-centered wellness app — built by a queer astrologer and led by the founder of FreeFrom. She & HER is building the same way for sapphic community. The audience overlap is nearly one-to-one.

A room money can't usually buy

Invitation-only, capped, and designed for connection — women investing in their own wellbeing, in a setting built for depth rather than volume.

A founder-led story

CHANI wouldn't be sponsoring an event — it would be riding alongside She & HER for a week, woven into the story we tell on the island and to both audiences after.

Zero lift on your side

No CHANI team on the ground required. Your team stays home; we've got the island. CHANI shows up through the brand, the product, and co-created content.

Two women at the She & HER booth at NYC Pride
the actual community ✦
Woman in yellow smiling at NYC Pride
joy, on the ground
Friends laughing together at NYC Pride
chosen family
Queer attendee at NYC Pride
every kind of her
The longer arc · A vision, not a deliverable

Where this could go

She & HER is sapphic dating, redefined — a place to find your human. Now picture CHANI-informed prompts and compatibility signals inside the matching logic itself — astrology as a conversation starter and a scaffold for intention, A/B tested against conversation depth, match acceptance, and retention. Not determinism; scaffolding. The Vineyard week is where the relationship starts; this is the horizon it points toward.

54%
of LGBT adults consult astrology or a horoscope at least yearly — roughly twice the rate of U.S. adults overall (28%).
3×
LGBT adults are about three times as likely as other adults to consult tarot cards (33% vs 9%).
7K+ / 729K
She & HER waitlist and monthly impressions — a queer-founded audience already leaning in.
Sources: Pew Research Center, 2025 · She & HER, 2026
She & HER app — Find your human
the product · where CHANI would live ✦
co-founder (unpaid) ✦
Desirée Mayon, Founder & CEO of She & HER
Desirée Mayon · Founder & CEO ✦
Who's behind it

A founder-led story

Before there was She & HER, there was a question: why are so many women looking for friendship, community, and real connection in spaces never built with them in mind? Desirée Mayon — data scientist, product leader, and community builder — set out to answer it.

"We're about finding your human — no matter who they are."

Desirée Mayon on Fox Soul's The Nightcap
the founder, on air ✦
As seen on
Fox Soul · The Nightcap
witch's familiar ✦
psst — every sign says yes ✦
03

Two queer-founded brands, one island, and a week that reads better together.

The partnership forecast · pick a sign

What the stars say about signing on

Purely for fun. (Mostly.)
Choose a sign ↑
Every one of them says the same thing: do the week.
supervising ✦
04
How CHANI shows up · No team required

Presence, without the plane ticket

Every tier

Gift bag + trial access

CHANI cards with a subscription code placed in the premium gift bags at ReplenishHER.

Every tier

A CHANI moment in the program

We open the morning with a grounding, intention-setting segment guided by CHANI — a reading, a prompt, or an audio piece you provide. Fully co-branded, fully hosted by us.

Week partner ✦

Week-long island presence

CHANI woven into every She & HER–hosted activation, Aug 9–16 — signage, codes, and a co-created social moment from the Vineyard.

Week partner ✦

Cross-promotion to both audiences

A co-announcement before the week and a recap after — CHANI in front of She & HER's community, She & HER in front of yours.

tier two, obviously ✦
// tier two, obviously ↘
05
Partnership investment · Limited slots, by invitation

Two ways in

Tier one

ReplenishHER Event Partner

$3,500
  • Gift bag placement with CHANI trial codes
  • Co-branded grounding moment in the Aug 10 program
  • Brand presence alongside HerKind, Pfizer, Lilly & Merck
  • Co-announcement to both audiences
The morning.
The full picture ✦
Tier two

Vineyard Week Partner

$10,000
  • Everything in Tier One
  • CHANI presence at every She & HER–hosted activation, Aug 9–16
  • Co-created social moment from the island
  • Content rights to She & HER footage from the week
The whole week, and the story after it.
Tap a tier — or reply with the one that fits.
CHANI provides

Trial or subscription codes, printed card creative (or assets for us to produce), and any content for the program moment.

She & HER handles

Everything on the ground — hosting, production, placement, photography, and delivery of all co-created content.

read the fine print ✦
✁  cut along the dotted line  ✁
The fine print, kindly

A few questions, answered

Lock a tier by Jul 24. CHANI sends codes and card creative by Aug 1, and any grounding-moment content by Aug 4. We co-announce the week of Aug 3, host on the island Aug 9–16, and deliver your recap plus co-created content by Aug 28.
Trial or subscription codes, card creative (or assets for us to produce), and any content for the grounding moment. No one from your team needs to travel.
On Aug 10, an invitation-only gathering of women investing in their wellbeing — presented by Tené Nicole's Support Your Girlfriends × SurviveHER, alongside HerKind, Pfizer, Lilly, and Merck. Across the week, our own activations gather sapphic community — early adopters, creators, and partners — in intimate, capped rooms built for authenticity over cameras.
Code redemptions from the gift bags and activations, plus reach on the co-announcement and recap across both audiences. We deliver the content and the numbers after the week.
Half on confirmation, half by Aug 7, on a simple one-page agreement. Happy to talk structure on a quick call.
Black and white cat
the house witch ✦
// see you on the island ✦

Ready when you are — a 15-minute call to choose the fit, or reply with the tier and we'll send next steps.

With love,
the She & HER family
partnerships@sheandher.io  ·  @sheandherapp